Created: 23 September 2019


SALT LAKE CITY, Oct 1, 2019 — The Live Like Sam Fund — a local nonprofit dedicated to providing young athletes with character-building education and athletic scholarship opportunities — today announced its partnership with USASA to help make five young athlete’s dreams a reality through its merit scholarship competition.

Founded by Ron Jackenthal, Live Like Sam was created after his son, Sam Jackenthal passed away after suffering a tragic skiing accident in Australia. A Park City, Utah, local with exceptional athletic ability and strong character, Sam won the overall combined title at the U.S. Junior Freestyle Championship and was extremely active in the USASA Big Mountain West Series. 

The 16-year-old freeskiing champion passed away in 2015 from injuries suffered in a training accident in Australia. Since Sam’s passing, Live Like Sam has created and deployed the core principles of C.A.R.E.: Community, Athletics, Responsibility, and Education – principles that guided Sam’s life. Live Like Sam programs create educational platforms with a personal development-based curriculum, building strong community partnerships which provide our youth with opportunities to volunteer,serve their communities, and award merit and need-based scholarships.

To celebrate the partnership, USASA and Live Like Sam Fund have created a National Merit Scholarship Competition for the 2019/2020 season. The organizations will select one winner per USASA Region (Western, Rockies, Central, Eastern, and New England). Competition is open to all age groups Jams (18 years old) and younger. 


Five winners will each win a prize pack valued at $1,500, including the following: 

Entry fees covered to USASA regional competitions for the 2019/2020 season 

Entry fees covered to the 2020 USASA National Championships (bearing qualification) at Copper Mountain, CO 

A USASA and Live Like Sam Swag Pack, featuring T-shirts, stickers, and more


How to Apply

  1. Go to and sign up to be part of the Live Like Sam community on our website. Join Live Like Sam. Sign up for the Live Like Sam newsletter to be part of the movement and receive program updates. Follow and Like Live Like Sam on Facebook, and Follow Live Like Sam on Instagram.
  2. Send us a 30-second video on what you hope to learn and accomplish this season through USASA. 
  3. We want to ensure that this scholarship goes to recipients who embrace Live Like Sam’s core C.A.R.E. principles and will be truly grateful for the opportunity.To help us get to know you a little better, we’re asking you to send us two brief essays of 250 – 500 words each about the following topics:


Essay #1: How do you “Live Like Sam”? 

Check out our website to learn about Sam and our core C.A.R.E. principles. Then, write an essay about how you implement these principles in your daily life.

Essay #2: What does being part of USASA mean to you and how will you exemplify the USASA Core Values of Excellence, Respect, and Fun this season? 


How To Register and Apply on the Scholarship Platform

Go to the Live Like Sam Scholarship Platform to enter your personal information and submit the required application assets. Once you register, you will have the opportunity to save your application in draft and come back to it later if need be. After all of your materials have been uploaded, submit your application for review!

In addition, we will require that the winners must complete 10 hours of community service to be performed in his or her local community before January 31, 2020. Winners will need to submit proof of the completed hours. You can volunteer at a local nonprofit, help your school, or volunteer directly with one of the 31 USASA regional series.

Why community service? Because at USASA and Live Like Sam, we believe in positive personal development – both in sports and in life. There is nothing better than giving back to the community that has given you so much. Even if you don’t win this scholarship, we strongly encourage you to volunteer at a local nonprofit this winter. You’ll get more out of the experience than you put in – we promise! 

Applications must be submitted no later than Friday, November 1st at 5 p.m. MST. The winners will be selected by Friday, November 15, 2019.

Proud Partners of USASA

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