NORTH TAHOE USASA AWARDED SUSTAINABLE TRUCKEE SPONSORSHIP
Visit Truckee-Tahoe invites athletes to book lodging in Truckee to support sustainable mountain town
TRUCKEE, Calif. - North Tahoe USASA announces partnership with Visit Truckee-Tahoe, the tourism authority for Truckee, California, a mountain town committed to sustainability. USASA was awarded a Sustainable Truckee sponsorship to educate North Tahoe Series and Futures Tour athletes about Truckee’s sustainability efforts. Athlete families are encouraged to book lodging in Truckee, choosing from 12 hotels, inns and lodges and over 1,200 mountain homes.
With this sponsorship, the Futures Tour at Northstar Feb 27th-March 3rd prize purse will be increased to $8000, the most of any USASA event.
Located just 12 miles from Lake Tahoe, Truckee, California is a premier destination for winter sports, home to several world-class ski areas including Northstar California and Palisades Tahoe, host of the 1960 Winter Olympics. Known for 500+ inches of annual snowfall and over 245 days of sun, Truckee’s year-round weather attracts national participation by top youth snow sports athletes in the USASA Futures Tour.
"We are excited to receive Sustainable Truckee sponsorship from Visit Truckee-Tahoe. This recognizes the history of the Truckee as a premier destination for winter sports athletes, the value that USASA provides for our local community, and how it attracts sustainably-minded visitors to the region through pinnacle events,” said Simon Haskell, Series Director USASA North Tahoe Series.
Committed to sustainability, Truckee has set ambitious greenhouse gas reduction goals of 80% reduction in GHG emissions by 2040, 100% renewable electricity by 2030, and 100% renewable energy by 2050 - establishing itself as a mountain town leader dedicated to climate action.
Along with its climate goals, Truckee is taking steps to reduce waste and provide sustainable transportation. The Town of Truckee recently banned single-use foodware, encouraging the use of Green Boxes, a reusable takeout container accepted at XX participating restaurants. EV charging stations are widely available, and this winter, a free, on-demand shuttle called TART Connect provides an easy way to get from Truckee lodging to the walkable Historic Downtown.
“This sponsorship highlights our commitment to providing premier athletes with a sustainable mountain town experience,” said Colleen Dalton, CEO of Visit Truckee-Tahoe. “Sustainable Truckee’s presence at USASA events will help educate the future generation, affecting positive change within the winter sports community.”
The partnership will come to life as a program of education and awareness of sustainable practices implemented in the local community activated at USASA local events and at the USASA FUTURES event Feb 27- March 3rd at Northstar resort .
Sustainably-minded athletes participating in the North Lake Series and/or Futures Tour are invited to book Truckee lodging with 12 hotels, lodges, and inns and over 1,200 mountain homes. Book with the official Tourism Authority at www.VisitTruckeeTahoe.com/usasa.